Project Moving parts

It was important to keep the moving parts connected throughout the project. To do this, I regularly presented the stages in the projects process to the CEO, senior stakeholders and internal teams. Keeping feedback concise and communicating the next steps to help manage expectations.

01 - Value proposition

I collaborated with a Content Strategist to define the approach to refresh infogr8’s brand, putting together a concise internal document amplifying the message of the brand. Bringing clarity to their mission statement, anchoring their brand pillars and cementing the visual grammar for infogr8

Prototype experiment 1

• Exploring further the Creativity that counts theme, I created the first prototype that will inspire and excite infogr8’s audiences. Using numeric digits as a signifier counting up to 8, applying the data treatment established from the mood board

• I introduced a brief intro to the offerings Strategy, Intelligent content and Product design. Accompany the intro with visuals that help connote infogr8’s offerings

Challenge

• It was too vague using numbers counting up and needed a more direct approach to communicating the creative theme

• The animated content needed to be more subtle and compliment the message of infogr8’s offering

Prototype experiment 2

• Added a rising bar to the right of the counting number to compliment the idea of the number counting up to the screen

• Stripped the animated visuals back on the offerings section; Strategy, Intelligent content and Product design – to illustrate the idea that data is an integral component in the offerings

Challenge

• The rising bar was not creating an added value. After series of conversation with the CEO, we concluded on the idea of create a video that would encompass the creative theme in a more impactful way

• The data animated visuals for infogr8’s offerings complimented the overall theme and was less distracting when reading the copy

Landing page - Design problem

• High drop off rate due to lack of engaging elements on landing page. Users see a mesh over the case studies list that has no value to them. No clear signpost as to what the users are prompted to do next

• Navigation is not visible, making it difficult to understand where the user is, can be a turn off and no added value

Landing page - Design solution

• Inspire and excite the users. By utilising the real estate to tell a story of how infogr8 collaborates and build work they are proud about. Using key visuals from the campaign video and white space to cut through any fluff

• Keeping the navigation bar separate from the creative will indicate a better way finding approach to users, and aligning the strapline to the logo speaks volume

Home content - Design problem

• The case studies on the home page does not communicate what infogr8 offers in the correct context. With no clarity on what value they bring, it is impossible to garner interest from potential collaborators

Home content - Design solution

• Educate the users. The what we do page has been structured into problems and solutions that mirrors infogr8’s approach to projects. Categorising specific products per offerings. We don’t do - blogs (offering statement)